Oakley ‘Beyond Reason’
Oakley approached EndoftheLine to produce a mural to coincide with their ‘Beyond Reason’ campaign that they were running during the Olympics. The campaign was a spectacle of athletes and artists that strive to break personal limitations and push themselves ‘Beyond Reason’ – an ethos that was to the brand and that they were trying to emphasise. The project was a combination of art and technology which focused on the release of their new sunglasses ‘Radarlock.’
The piece was influenced by a visit to the Oakley science lab, Oakley HQ in the US and Jim’s fanturistic imagination and the outcome was a true representation of art meeting technology.