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Oakley Beyond Reason – The Final Photos

After a great week of sun, painting and filming, we are pleased to present the final piece for the Oakley. A piece that was produced  in conjunction with the Oakley Beyond Reason campaign which is endorsed by athletes that ignore personal limits and push through the impossible. The physical and mental strive recognised in this campaign illustrates the ethos of the brand and with this, the brand have launched their new range of sunglasses ‘RadarLock’ which were designed using ‘Switchlock’ technology. Combining technology and art, the glasses enable the wearer to change their vision to match their environment.

Inspired by Jim’s visit to the Oakley science lab, his techno fanturistic imagination, and the Oakley HQ in the US, the results on the wall were epic. The mural stays true to the message behind the campaign and is an amazing new backdrop for Great Eastern Street, so if you’re in the area, be sure to take a look!

Here are the final photos from the finished piece.

#BeyondReason

Artwork by Jim ‘Probs’ Vision

Photos by Toby Summerskill

Oakley Beyond Reason Mural – Day 2

The Oakley Beyond Reason mural come day 2 was a lot more comfortable then the previous.

So after nearly having our spray cans & camera equipment explode under the scorching heat that was Monday, we decided it’d be best to start a little later Tuesday.

Working in the evening was beautiful; peace and quiet + cool night breeze = great work environment, so we got plenty done; Jim got the panel finished, got the outlines ready for the next day and we even managed to sneek in a little spot of dinner too…pleasant!

Panel de numero dos…

 

By the way, we’re also putting together a video for this project so watch this space keen readers…

Oakley ‘Beyond Reason’ Mural – Day 1

Oakley sunglasses approached EndoftheLine to do a mural for the release of their new range of sunglasses ‘Radarlock’ and to coincide with the ‘Beyond Reason’ campaign.

Day 1 went off to a flying start, the weather was great, the spirits were high and the wonders of Jim’s Visions were truly starting to take form.

Take a peek at some of the shots from the first panel on Great Eastern Street.

We’re going to be finishing off these panels during this week, so stay tuned folks for the full 4 piece mural for the brand.

Artwork (as you should all know by now) by Jim ‘Probs’ Vision

Photos by Toby Summerskill

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