EA Games Battlefield 6 UKI Multiplayer Reveal Event : Mural
- Madam
- Nov 4
- 1 min read
The Client
EA Games
The Project
Battlefield 6 UKI Multiplayer Reveal Event in London and global launch support, Live stream from LA, alongside concurrent satellite events and live streams in Paris, Berlin, London, and Hong Kong.
The Challenge
Paint a 22 square meter mural in one day for a live influencer event as part of the global game launch.
The Solution
Our carpenters constructed the surface in record time ready for painting, our experienced artist Jim Vision scaled the iconic game imagery swiftly filling the space in record time to complete the epic art piece.
The Result
Battlefield 6 launched with an EPIC multi-country global gaming event and we had the pleasure of being a part of the London takeover at the The Truman Brewery, in Brick Lane.
To celebrate the UK team tasked Jim Vision with painting this huge 9.4m wide mural in record time, dodging the unexpected rain amid one of the UK's heatwaves. The mural will now be showcased at the Criterion Games offices.
Endoftheline put together a live spray paint customisation stall with artists Madam & Elfin customising over 200 Rokit Vintage fatigues to bespoke order.
Huge thanks to Electronic Arts (EA) Substance Global and PUSH UK plus Tom Chambers on the hyperlapse video creation.
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